This is one of the hardest parts of a business. Especially if you are a small business.
So where to start? Well as per my previous article the Brand / Name. This needs to be common across the platforms.
So if you are just starting out and have an idea for a brand it is worth checking out the platforms to see if that name has already been taken.
If you already have a brand then you can be limited however you can always work out a variation that is close enough.
Do not choose something completely different as this could confuse people. (Yes i have done that in the past myself)
So platforms.
There are main ones and then lots of other little ones:
Facebook – https://facebook.com
Instagram – https://instagram.com
Twittter – https://twitter.com
Google Business – https://business.google.com/
tumblr – https://tumblr.com
Pinterest – https://pinterest.com
Facebook and Instagram are owned by the same company and can be linked.
Short of spending money getting followers and gaining business is old fashioned patience and hard work.
I will do follow up posts about each platform and what you can do.